October 1, 2007

Are more men engaged in politics online than women, and if so, why?

Are more men engaged in politics online than women, and if so, why? These aren’t just idle questions. As we all know, for the first time in the nation’s history, a woman, Senator Hillary Rodham Clinton, has a real shot at becoming president. She is banking on the idea that women will come out for her in droves. And like most of this year’s presidential candidates, she’s putting time and money into an Internet strategy. But those two things aren’t necessarily connected. That is, she’s going after women in several ways (house parties, for example). But her Internet strategy is more about having an aggressive, up-to-the-minute, informative Web site, building a presence on YouTube and MySpace, and keeping a hand in the comments sections of mainstream political blogs.

We know that women slightly outnumber men online. But at least anecdotally, it seems as if more men are on the political blogs, writing specifically about politics, reading about politics and putting in their two cents in the comments sections. Did you notice how many more men compared to women submitted videos for the Democratic YouTube debate in July? The pool of videos for the upcoming Republican YouTube debate is similarly stocked with more men.

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