Processors are backing a UK government consumer campaign

Processors are backing a UK government consumer campaign to reduce the amount of food waste ending up in landfills, part of a programme to also get manufacturers to ensure portion sizes match eating habits.
The Food and Drink Federation (FDF) said it is keen to support the campaign by the government-funded Waste & Resources Action Programme (Wrap) to tackle the fact that consumers in the UK throw away a third of the food they buy. The programme includes promoting best practice from the UK and overseas, stimulating research and development in to innovative packaging design and portion control, and improving knowledge of how consumers use products, interact with packaging and understand labeling. The food industry has always argued that the waste reduction campaign must take into account consumer buying, storage and eating habits.