Social media marketing

Blogging is changing the paradigm of marketing. The old notion of writing a press release and hoping that a journalist will publish your news is just part of the communications equation. Now, the model has shifted to social media: blogs like www.britopian.com offer fresh content, allowing others to post comments and giving you the chance to respond. Blog readers are savvy, vocal, provide feedback, and create buzz. I think this is an excellent marketing strategy.

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